Why am I wearing a pink wig? When you need a model for Halloween product with little-to-no budget, you have to get crafty.
Being "the 99 girl"
As a long-time resident of Los Angeles, being the 99 girl felt like a natural fit.
I had spent years in my early teens and 20s using the 99 as my go-to household shopping destination. When I started working for the agency that acted as their in-house marketing department, I was ready to do the most for the brand.
And the most I did!
Our team was at the forefront of launching an app, a rebrand and launch of 40 new stores, the launch of award-winning white label packaging, in-store advertising, and so much more.
I personally spearheaded all aspects of digital marketing, including content strategy for email/SMS, mobile app, organic and paid social, and other digital advertising. I also did a ton of content creation for the app and social, including lifestyle photoshoots, art direction, & more!
BEHIND-THE-SCENES MAGIC:
digital marketer | email/sms marketer | social media manager | brand strategist | content creator | product photographer | occasional lifestyle photographer | landing page developer | loyalty app strategist | paid advertising producer | in-store strategist | award-winning packaging producer | proofreader | event producer | project manager | mariachi band liason
Other Past Clients
APPLIEDVR
Branding, E-Commerce, Web Development, UX/UI, Production, Content Creation, Social Media Strategy, Product Development, Campaign Development
CITY OF WEST HOLLYWOOD
Branding, Social Media Content, Paid Advertising, Print Collateral, Wayfinding Signage, Shuttle Wraps
CITY OF LOS ANGELES
Branding, Social Media Content, Paid Advertising and OOH, Print Collateral, Wayfinding Signage, Shuttle Wraps
LOS ANGELES TIMES - FOOD
Campaign Creation, Asset Management
CIRCUIT
Branding, Digital Collateral
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